United Store Fixtures

Karina Diaz

Karina Diaz
Marketing Manager @UnitedStoreFixt
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Recent Posts

Training Your Team for Customer Experience Success

Posted by Karina Diaz on Oct 10, 2018 9:20:00 AM

This week I made a couple of trips to my local Home Depot. Did my research online like a good millennial, but once in the store I found it quite upsetting when I asked several employees for assistance. They seemed bothered and uninspired, this has been my experience there for years. Regardless of Home Depot's efforts to provide a seamless omnichannel experience, some of the staff in that particular store might not be helping much.

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Topics: Innovation, Retail, Shopping Experience

"Instagrammable" Displays

Posted by Karina Diaz on Sep 20, 2018 11:35:19 AM

Online shopping has made the challenging task of attracting shoppers into your brick and mortar location a tad more difficult. As AI and Amazon continue to simplify the way in which we fulfill anything from supplies to wardrobe, going to the store should be a memorable brand experience rather than a chore.

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Topics: Visual Merchandising, Displays, Retail, Shopping Experience

2018 Trending Niche Products: From Ecommerce to Brick & Mortar

Posted by Karina Diaz on Aug 24, 2018 10:05:00 AM

Since its inception e-commerce has been threatening to steal sales from brick & mortar merchants. Evidently, it has, but there's one advantage that physical store owners can take from online merchants- using sales data to identify the best selling products to integrate into their merchandising strategy. 

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How Retailers Are Integrating Dining Into Their Shopping Experience

Posted by Karina Diaz on Aug 9, 2018 5:18:41 PM

Breakfast at Tiffany's? Holly Golightly had hers outside while window shopping, but now you can actually have yours inside the store! The famed retailer recently opened a cafe at its flagship location in Manhattan, following an ongoing trend of retailers offering in-store dining experiences for shoppers.

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Design Inspiration: 10 Beautiful Spanish Pharmacies

Posted by Karina Diaz on Jul 27, 2018 9:52:00 AM

If you are looking for inspiration to design your pharmacy business, here are 10 images of contemporary pharmacies in Spain, to get your creativity flowing! 

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Topics: Retail

How to Start a Successful Private Label for Your Store

Posted by Karina Diaz on Jun 26, 2018 1:36:28 PM

I'm sure that you have noticed how all major retailers offer their own value product alternatives for popular name brands; 365 by Wholefoods, Target's Up & Up, Just the Basics by CVS, and Costco's Kirkland Signature, to name a few, are perfect examples of successful private labels.

Last year Nielsen reported that the total market size for private brands was set at $150 billion, claiming an 18.4% dollar share, where one out of every five products purchased by consumers in supermarkets consisted of private label, making these an excellent opportunity to increase profits and strengthen your store's shoppers' loyalty.

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Topics: Innovation, Retail

Bring Your Windows to Life Using Mannequins

Posted by Karina Diaz on May 25, 2018 3:10:32 PM

Remember that 1987 romcom film where Kim Cattrall embodies "Emmy" a mannequin that comes to life only for her lover? I saw it as a kid and it certainly influenced my perception of mannequins as sort of magical beings.

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How to Open a Retail Store

Posted by Karina Diaz on May 17, 2018 5:31:05 PM

You have been thinking about opening a store for a long time. Is it a thought that has been lingering for a while but you have no idea on how to begin? That aside you certainly posses the right personality, motivations, and experience to own a retail business... Well, the good news it that it might be easier than what you may think, but like everything worthwhile in life it does require plenty of work.

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Topics: Retail, Shopping Experience, Innovation

Visual Merchandising & The Shopping Experience

Posted by Karina Diaz on May 14, 2018 1:52:34 PM

There has been a lot to say about the customer experience lately...  The retail industry is going through a massive shift dictated by the digitization of today's consumer habits. If you want to keep the customers coming back to your physical retail space, an exceptional shopping experience is a must!

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Topics: Retail, Visual Merchandising, Displays, Shopping Experience

Retail Innovation Conference Recap

Posted by Karina Diaz on May 4, 2018 3:45:46 PM

We are always striving to stay on the loop about the retail industry to remain relevant in our business approach to customers.

This week we followed the Retail Innovation Conference in New York. On Monday the #RIC18 jump started the week presenting how disruptive brands & innovative thinkers are raising the bar, and the most important message for retailers was to rethink the customer experience.

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Topics: Retail, Innovation

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