Breakfast at Tiffany's? Holly Golightly had hers outside while window shopping, but now you can actually have yours inside the store! The famed retailer recently opened a cafe at its flagship location in Manhattan, following an ongoing trend of retailers offering in-store dining experiences for shoppers.
Experiential retail has become the defining fate for brick and mortar retailers. In a world where consumers can buy pretty much anything online, retailers are left with the conundrum of how to attract visitors into their physical locations, and what a better way to do so than by luring them with delicious treats!
Here's an example of how retailers are approaching this trend while maintaining on brand correlation: