United Store Fixtures

How to Start a Successful Private Label for Your Store

Posted by Karina Diaz on Jun 26, 2018 1:36:28 PM
Karina Diaz
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I'm sure that you have noticed how all major retailers offer their own value product alternatives for popular name brands; 365 by Wholefoods, Target's Up & Up, Just the Basics by CVS, and Costco's Kirkland Signature, to name a few, are perfect examples of successful private labels.

Last year Nielsen reported that the total market size for private brands was set at $150 billion, claiming an 18.4% dollar share, where one out of every five products purchased by consumers in supermarkets consisted of private label, making these an excellent opportunity to increase profits and strengthen your store's shoppers' loyalty.

In this article I will breakdown what it takes to start a private label for value centric customers that will stand out at your store, driving more business directly into your pocket.

Topics: Innovation, Retail

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